New Zealand airs Middle-earth weather forecast [VIDEO]

November 28, 2012 By Linda Fox Leave a Comment

As part of efforts to transform itself into Middle-earth for today’s global release of the first film in The Hobbit trilogy, New Zealand has also gone all Elvish for a long-range weather forecast.

Unsurprisingly, sunshine is predicted for the summer in the ‘Shire’ with TV host Tamati Coffey transforming himself with Elven dress and presenting the forecast in Sindarin (apparently).

The stunt supports Tourism New Zealand’s ’100% Middle-earth, 100% Pure New Zealand’ ongoing campaign around the release of the film which includes a Hobbit-branded plane and inflight safety video.

Incidently, for all Hobbit fans out there, Sindarin is spoken between Elves and their friends but it is Quenyan that is used for casting spells.

Here’s the clip:

Filed Under: News Tagged With: destination marketing, DMO, Middle Earth, new zealand, New Zealand 100% Pure, The Hobbit, tourism new zealand

About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.