Expedia extends lead as Orbitz and Kayak rise – Top US travel websites, November 2012

December 5, 2012 By Leave a Comment

Solid month for Expedia as it increased its lead at the top of the leading travel websites in the US, with Orbitz and Kayak climbing in the table.

Expedia added 1% market share to its tally in the agency category as Priceline lost 0.5% of its own.

Both Orbitz and Kayak jumped a position to fourth and sixth respectively, at the expense of Travelocity and Hotwire.

Most popular travel websites in the US for November 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.36%1
2Priceline.comwww.priceline.com9.99%2
3CheapOairwww.cheapoair.com7.36%3
4Orbitzwww.orbitz.com6.56%5
5Travelocitywww.travelocity.com6.49%4
6Kayakwww.kayak.com5.50%7
7Hotwirewww.hotwire.com5.32%6
8Yahoo! Traveltravel.yahoo.com4.11%8
9Travelzoowww.travelzoo.com3.10%-
10Onetravel.comwww.onetravel.com2.73%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.00%1
2Marriott Internationalwww.marriott.com3.17%3
3Hotels.comwww.hotels.com2.81%2
4Booking.comwww.booking.com2.66%6
5Hilton Hotels Onlinewww.hilton.com2.47%5
6InterContinental Hotels Groupwww.ichotelsgroup.com2.41%4
7Carnival Cruise Lineswww.carnival.com1.90%7
8Vacation Rentals by Ownerwww.vrbo.com1.59%8
9Walt Disney Worlddisneyworld.disney.go.com1.49%10
10Harrah's Casino Hotelswww.harrahs.com1.24%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.78%1
2Delta Air Lineswww.delta.com13.43%2
3United Airlineswww.united.com10.27%3
4American Airlineswww.aa.com10.20%4
5JetBlue Airwayswww.jetblue.com7.13%5
6US Airwayswww.usairways.com5.47%6
7AirTran Airwayswww.airtran.com4.18%7
8Spirit Airlineswww.spiritair.com3.61%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.09%9
10Allegiant Airwww.allegiantair.com3.08%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.57%2.27%97.73%1
2google maps2.11%0.47%99.53%2
3mapquest driving directions1.34%0.57%99.43%3
4southwest airlines1.33%19.87%80.13%4
5maps1.03%0.96%99.04%6
6united airlines0.81%4.84%95.16%5
7expedia0.72%41.63%58.37%7
8american airlines0.63%6.37%93.63%8
9southwest0.57%15.49%84.51%9
10travelocity0.55%47.74%52.26%10

NB: Data couresy of Experian Hitwise

Related posts:

  1. Hotwire jumps into third spot ahead of Orbitz – Top US travel sites, full month June 2012
  2. Expedia extends lead at the top – Top Canada travel sites, July 2 2011
  3. Kayak ahead of Hotwire and Travelocity – Top US travel sites, February 25 2012
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