After closing the gap in recent months, Expedia has finally overtaken Thomson to become the most popular travel agency website in the UK.
The changing of the guard at the top of the agency category in November came despite Expedia losing market share from the previous month, falling just under 0.5%.
Thomson, however, dropped by o.75% over the same period. Lastminute.com added 0.25% and managed to squeeze in behind Expedia, leading to Thomson dropping into third spot.
Thomas Cook remained in fourth place, but TravelRepublic lost two positions (down to seventh) as the result of a 1% decrease in market share.
Most popular travel websites in the UK for November 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 6.12% 2
2 Lastminute.com www.lastminute.com 6.09% 3
3 Thomson www.thomson.co.uk 5.95% 1
4 Thomas Cook www.thomascook.com 4.35% 4
5 skyscanner www.skyscanner.net 3.75% 6
6 Travelzoo UK www.travelzoo.com/uk 3.23% 7
7 TravelRepublic.co.uk www.travelrepublic.co.uk 3.01% 5
8 Cheapflights.co.uk www.cheapflights.co.uk 2.54% 8
9 dealchecker.co.uk www.dealchecker.co.uk 2.39% -
10 travelsupermarket.com www.travelsupermarket.com 2.27% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 14.52% 1
2 Booking.com www.booking.com 7.53% 2
3 LateRooms.com www.laterooms.com 3.29% 3
4 TripAdvisor www.tripadvisor.com 2.59% 4
5 Time Out www.timeout.com 2.05% 7
6 Travelodge UK www.travelodge.co.uk 2.01% 5
7 Premier Inn www.premierinn.com 1.95% 6
8 Groupon Travel Deals getaways.groupon.co.uk 1.89% 8
9 Hotels.com www.hotels.com 1.39% 9
10 Ryan Air Hotels www.ryanairhotels.com 1.30% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 17.65% 1
2 British Airways www.britishairways.com 16.29% 3
3 Ryanair www.ryanair.com 14.32% 2
4 Flybe www.flybe.com 6.08% 4
5 Virgin atlantic www.virgin-atlantic.com 4.63% 6
6 Monarch.co.uk www.monarch.co.uk 4.14% 5
7 Jet2.com www.jet2.com 3.52% 7
8 Emirates www.emirates.com 3.27% 8
9 Wizz Air www.wizzair.com 2.22% 10
10 Thomson Airways flights.thomson.co.uk 2.14% 9
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.23% 0.28% 99.72% 1
2 national rail 0.77% 1.03% 98.97% 3
3 easyjet 0.64% 10.13% 89.87% 2
4 aa route planner 0.60% 0.38% 99.62% 4
5 tfl 0.59% 0.09% 99.91% 6
6 train times 0.58% 14.87% 85.13% 8
7 ryanair 0.48% 11.30% 88.70% 5
8 thomas cook 0.45% 28.69% 71.31% 7
9 maps 0.40% 0.52% 99.48% -
10 trainline 0.40% 24.80% 75.20% -
NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.
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