Jetstar and Qantas swap places, Virgin falls back – Top Australia travel websites, November 2012

December 12, 2012 By Leave a Comment

Keeping it in the family but a change at the top as Qantas and Jetstar trade places to lead the list of most popular airline websites in Australia.

Jetstar dropped into second position between October and November after losing around 0.75% market share. Sister airline Qantas resumed the top spot after adding almost 0.75% to its own tally.

Virgin Australia, in third spot, managed to lose almost 0.25% over the same period.

Most popular travel websites in Australia for November 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com12.37%1
2Webjet Australiawww.webjet.com.au11.92%2
3Expedia Australiawww.expedia.com.au8.92%3
4Flight Centrewww.flightcentre.com.au8.21%4
5Lastminute.com.auwww.lastminute.com.au4.95%5
6Best Flightswww.bestflights.com.au2.81%6
7ZUJI Australiawww.zuji.com2.11%7
8Skyscanner Australiawww.skyscanner.com.au1.70%10
9travel.com.auwww.travel.com.au1.59%9
10Jetabroadwww.jetabroad.com1.48%8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor - Australiawww.tripadvisor.com.au8.20%2
2Booking.comwww.booking.com6.70%3
3TripAdvisorwww.tripadvisor.com4.11%4
4Stayzwww.stayz.com.au3.36%5
5Hotels Combinedwww.hotelscombined.com2.62%7
6Agoda Australiawww.agoda.com.au2.60%-
7HotelClubwww.hotelclub.com2.28%8
8Agoda.comwww.agoda.com2.13%1
9Totaltravel.comwww.totaltravel.com1.64%9
10check-in.com.auwww.check-in.com.au1.48%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au20.17%2
2Jetstarwww.jetstar.com19.78%1
3Virgin Australiawww.virginaustralia.com16.29%3
4Tiger Airwayswww.tigerairways.com6.31%4
5AirAsiawww.airasia.com5.57%5
6Emirateswww.emirates.com4.09%6
7Singapore Airlineswww.singaporeair.com2.73%7
8FlyScoot.comwww.flyscoot.com2.25%10
9Air New Zealand - Australiawww.airnz.com.au1.84%9
10Malaysia Airlineswww.malaysiaairlines.com1.73%-

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.53%0.07%99.93%1
2jetstar1.35%0.63%99.37%2
3qantas1.05%10.75%89.25%3
4webjet0.86%0.55%99.45%4
5maps0.61%0.12%99.88%6
6flight centre0.58%30.60%69.40%5
7wotif0.54%1.04%98.96%7
8tiger airways0.42%5.46%94.54%8
9singapore airlines0.33%12.92%87.08%10
10virgin airlines0.29%65.41%34.59%9

NB: Data courtesy of Experian Hitwise

NB2: Uluru image via Shutterstock.

Related posts:

  1. Cosy at the top for Qantas and Jetstar – Top Australia travel websites, March 31 2012
  2. Qantas and Jetstar almost tie – Top Australia travel websites, April 14 2012
  3. Big jump for Qantas, Jetstar and Virgin fall – Top Australia travel sites, July 2012
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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