TripAdvisor sweeps aside Agoda et al for top spot – Top New Zealand travel websites, November 2012

December 17, 2012 By 1 Comment

Autumnal joy at TripAdvisor as it moves into prime position at the top of the list of leading travel websites in New Zealand for November.

The user review giant gained over 1.25% market share between October and November to push into number one spot, displacing previous market leader Agoda (sent down to a lowly sixth position).

Booking.com also performed well in November, rising two places to second with a 1% increase in market share.

In the agency category, Expedia is holding its own at the top of the mountain, but Webjet remains a fraction (0.20%) behind.

Most popular travel websites in New Zealand for November 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz9.80%1
2Webjet New Zealandwww.webjet.co.nz9.60%2
3House of Travelwww.houseoftravel.co.nz9.10%3
4Wotif.comwww.wotif.com8.93%4
5Flight Centre New Zealandwww.flightcentre.co.nz6.90%5
6Jet Abroad - NZwww.jetabroad.co.nz2.95%6
7Skyscanner New Zealandwww.skyscanner.co.nz2.44%7
8FareComparewww.farecompare.com1.86%-
9Ctrip.comwww.ctrip.com1.71%-
10Agoda.co.nzwww.agoda.co.nz1.66%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.60%2
2Booking.comwww.booking.com5.97%4
3Yahoo!xtra - Travelnz.totaltravel.yahoo.com4.96%5
4stuff.co.nz - Travelwww.stuff.co.nz/travel3.93%3
5HolidayHouses.co.nzwww.holidayhouses.co.nz3.77%6
6Agoda.comwww.agoda.com3.11%1
7AA New Zealand Travel Guidewww.aatravel.co.nz3.00%7
8Book A Bachwww.bookabach.co.nz1.99%9
9Jasons Travel Mediawww.jasons.co.nz1.82%-
10Positively Wellington Tourismwww.wellingtonnz.com1.68%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz38.37%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz22.96%2
3Jetstarwww.jetstar.com12.41%3
4My Air New Zealandwww.myairnz.co.nz4.58%4
5Qantaswww.qantas.com.au3.74%5
6Emirateswww.emirates.com2.43%6
7Virgin Australiawww.virginaustralia.com1.91%8
8Singapore Airlineswww.singaporeair.com1.87%7
9Cathay Pacificwww.cathaypacific.com0.88%-
10AirAsiawww.airasia.com0.86%10

NB: Data courtesy of Experian Hitwise

NB2: Auckland image via Shutterstock.

Related posts:

  1. Agoda swoops in over TripAdvisor – Top New Zealand travel websites, August 2012
  2. WebJet knocks Expedia off top spot – Top New Zealand websites, April 21 2012
  3. Expedia wins top spot ahead of WebJet – Top New Zealand travel websites, full month May 2012
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Comments

  1. Hailey says:
    December 18, 2012 at 1:09 pm

    November isn’t actually autumn in New Zealand… it’s spring.

    Reply

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