Searching on websites – some very uncomfortable truths [VIDEO]

December 17, 2012 By Kevin May 1 Comment

Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not.

This video from the Google Analytics team, following on from a previous effort about the online checkout process, will be painful (if rather amusing) viewing for many site owners.

As Google says, the video highlights “how some missteps in the online shopping experience would look if they actually played out in real life”.

NB: Our site search is hosted by, err, Google. Just so you know

Filed Under: News Tagged With: analytics, Google, google anaytics, just for fun, user experience, website design

About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.