Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off.
Likes are no longer a meaningful metric and return-on-investment is about real engagement and connections with consumers and fans.
With that in mind it’s interesting to see the actual percentage of people (11%) who have been encouraged to make a purchase by something they saw on a social network.
Also noteworthy is that the percentage has dropped since May 2011 when the research shows 15% were influenced to make a purchase by what they saw (adverts, groups and discussions) on social networks.
Data for the infographic was drawn from the October 2012 eCustomerServiceIndex of 2,000 customers as well as some intelligence gathered from the May 2012 Social Media study.