It’s usually a few months into the new year before I regret my annual predictions about what will happen.
But this year, my industry forecast is already looking rough before the calendar has flipped over.
For Tnooz’sÂ annual list of predictions, I argued that B2C travel startups would lose favor with investors, while enterprise startups would become the new darling.
It didn’t seem like the boldest of predictions. In late November, the venture capitalist Fred Wilson blogged that “the momentum/late stage investors have moved from consumer to enterprise.”
Other investors agreed. Most succinctly, Jeff Fagnan, partner at venture firm Atlas Venture, told Read Write Small Biz:
There is no shortage of interesting consumer Internet ideas that will get funded, but [in 2012] I did really see a shift in the public mentality and VC mentality away from the consumer side.
Monetization keeps getting better and better, and exits are getting earlier and more oftenâ€¦ [so]Â we will see less need for venture capital to finance customer acquisition for successful internet businesses.
It just wonâ€™t be cost-effective for big VC to finance all the â€ślittleâ€ť startups that are going to be built on consumer commerce and small business services. There will be thousands of small wins, but larger funds canâ€™t handle the scale required to do so many small investments.
Maybe we need something like the SBA small business loan equivalent, but on the the equity side.
Series A crunch
It’s all about the funding. Are there fewerÂ follow-on rounds? Yes.
Late last week CB Insights published a report on Series A funding that was highlighted by the ever-more-impressive PandoDaily.Â Of the 4,056 seed investments into US-based tech companies since 2009 that the study covers, more than 1,000 will be orphaned.
Relatedly,Â Dow JonesÂ VentureSourceÂ recently found that, among Internet startups as an entire category:
Just under half of the 165 companies in the consumer information services sector that raised first rounds in 2010 have raised a subsequent equity round and fewer than one-quarter of those who raised a first round last year have done so.
True, this data is US-focused. But the blogs make it seem as if a move away from consumer is a global phenomenon.
The “consumer versus enterprise debate” isÂ a fake argumentÂ because, essentially, there’s enough funding for both types of startups. Neither one has a clear advantage when it comes to getting toÂ profitability.
In my own view, there’s no profitability magic in enterprise business models that is by definition absent in consumer startups. I should have worded my prediction more carefully.
Some venture money tends to travel in a pack mentality (as Fred Wilson notes), and I think the pack is switching to an interest in B2B, not necessarily because of hard evidence B2B is a safer bet but as a fashion statement.
In other words, startups whose customers are clients who are solvent and have large cash flows (enterprise customers) will be trendier in 2013.
Yet consumer startups still haveÂ enormousÂ market opportunities and may even have market advantages for success.
Oracle founderÂ Larry EllisonÂ recently said that consumer information processing is now bigger than enterprise IT. The reason? The need to serve the market for mobile computing devices which is set to dwarf the market in desktop machines. He was speaking to Kara Swisher (seeÂ 21:20Â for the comment)
Consumer information processing is the largest segment of our business.â€¦ We’re definitely not a consumer business, but we sell to companies that are in the consumer businessâ€¦
Opportunities are out there, both for for-profit consumer models and for the funding of consumer startups.
The ultimate takeaway seems to be that,Â if you are a founder and your startup is worthwhile, it will find cash, regardless of trends in the markets.
Consumer travel startups haven’t going away, and it’s going to be an exciting year full of new developments in the sector.