New leaders in the airline and agency categories at the end of 2012 as British Airways and Thomson leapfrog their rivals to become the most popular travel websites in the UK.
BA took the took spot for the first time in a number of years, passing over November market leader EasyJet with a 1% increase in market share.
The gap between the pair is a mere 0.09%.
Thomson regained its leading position (after losing it in November) from Expedia with a jump in market share of 0.75% and a leap from third spot.
Most popular travel websites in the UK for December 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 6.71% 3
2 Expedia.co.uk www.expedia.co.uk 5.85% 1
3 Lastminute.com www.lastminute.com 5.63% 2
4 Thomas Cook www.thomascook.com 5.05% 4
5 skyscanner www.skyscanner.net 3.88% 5
6 TravelRepublic.co.uk www.travelrepublic.co.uk 3.08% 7
7 Travelzoo UK www.travelzoo.com/uk 2.92% 6
8 Cheapflights.co.uk www.cheapflights.co.uk 2.55% 8
9 travelsupermarket.com www.travelsupermarket.com 2.36% 10
10 lowcostholidays.com www.lowcostholidays.com 1.96% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 14.66% 1
2 Booking.com www.booking.com 7.14% 2
3 LateRooms.com www.laterooms.com 2.87% 3
4 TripAdvisor www.tripadvisor.com 2.51% 4
5 Time Out www.timeout.com 2.08% 5
6 Groupon Travel Deals getaways.groupon.co.uk 1.88% 8
7 Travelodge UK www.travelodge.co.uk 1.85% 6
8 Premier Inn www.premierinn.com 1.79% 7
9 Hotels Combined www.hotelscombined.com 1.38% -
10 Hotels.com www.hotels.com 1.26% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 British Airways www.britishairways.com 17.21% 2
2 easyJet.com www.easyjet.com 17.12% 1
3 Ryanair www.ryanair.com 13.49% 3
4 Virgin atlantic www.virgin-atlantic.com 5.08% 5
5 Flybe www.flybe.com 4.91% 4
6 Monarch.co.uk www.monarch.co.uk 4.20% 6
7 Jet2.com www.jet2.com 4.12% 7
8 Emirates www.emirates.com 3.41% 8
9 Thomson Airways flights.thomson.co.uk 2.20% 10
10 Wizz Air www.wizzair.com 2.19% 9
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.27% 3.75% 96.25% 1
2 national rail 0.95% 1.40% 98.60% 2
3 easyjet 0.75% 6.53% 93.47% 3
4 train times 0.68% 14.04% 85.96% 6
5 tfl 0.67% 0.14% 99.86% 5
6 aa route planner 0.51% 0.58% 99.42% 4
7 thomas cook 0.50% 29.43% 70.57% 8
8 ryanair 0.49% 11.01% 88.99% 7
9 maps 0.40% 0.50% 99.50% 9
10 trainline 0.39% 21.33% 78.67% 10
NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.
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