Less than 0.75% market share separates Orbitz, Travelocity and CheapOAir near the top of the list of most popular travel websites in the US.
The trio did not change position – fifth, fourth and third respectively – in December last year in the agency category from the previous month but did as a group all manage to lose some market share, as did Priceline in second spot.
Market leader Expedia gained just 0.25% over the same period.
Most popular travel websites in the US for December 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
Expedia www.expedia.com 13.58% 1
2 Priceline.com www.priceline.com 9.83% 2
3 CheapOair www.cheapoair.com 6.75% 3
4 Travelocity www.travelocity.com 6.68% 5
5 Orbitz www.orbitz.com 6.11% 4
6 Kayak www.kayak.com 5.41% 6
7 Hotwire www.hotwire.com 5.26% 7
8 Yahoo! Travel travel.yahoo.com 4.44% 8
9 Travelzoo www.travelzoo.com 2.90% 9
10 bookingbuddy www.bookingbuddy.com 2.82% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 8.07% 1
2 Marriott International www.marriott.com 2.86% 2
3 Hotels.com www.hotels.com 2.80% 3
4 Booking.com www.booking.com 2.77% 4
5 Hilton Hotels Online www.hilton.com 2.30% 5
6 InterContinental Hotels Group www.ichotelsgroup.com 2.11% 6
7 Carnival Cruise Lines www.carnival.com 1.84% 7
8 Walt Disney World disneyworld.disney.go.com 1.59% 9
9 Vacation Rentals by Owner www.vrbo.com 1.54% 8
10 Harrah's Casino Hotels www.harrahs.com 1.20% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Southwest Airlines www.southwest.com 20.69% 1
2 Delta Air Lines www.delta.com 13.60% 2
3 United Airlines www.united.com 10.97% 3
4 American Airlines www.aa.com 9.98% 4
5 JetBlue Airways www.jetblue.com 7.27% 5
6 US Airways www.usairways.com 5.79% 6
7 AirTran Airways www.airtran.com 4.27% 7
8 Spirit Airlines www.spiritair.com 3.50% 8
9 Alaska Airlines and Horizon Air www.alaskaair.com 3.08% 9
10 Allegiant Air www.allegiantair.com 3.06% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 mapquest 4.60% 2.53% 97.47% 1
2 google maps 2.18% 2.81% 97.19% 2
3 southwest airlines 1.28% 17.32% 82.68% 4
4 maps 0.91% 1.30% 98.70% 5
5 united airlines 0.85% 5.33% 94.67% 6
6 mapquest driving directions 0.69% 1.00% 99.00% 3
7 expedia 0.68% 24.08% 75.92% 7
8 american airlines 0.60% 3.02% 96.98% 8
9 travelocity 0.59% 28.66% 71.34% 10
10 google earth 0.52% 0.45% 99.55% -
NB: Data couresy of Experian Hitwise
Related posts:
About Tnooz
