Mashing up airport codes for a clever Expedia ad campaign [IMAGES]

January 8, 2013 By 5 Comments

Every now and again an advertising campaign kicks in which has the chance to be very effective due to its simplicity and is also being rather clever.

Step forward Expedia in the UK which has enlisted creative giant Ogilvy to create a new outdoor post campaign, using a rather innocuous item from the industry which every traveller will recognise,.

Combine a few together and, hey presto, a smart and funny/cute series of posters.

The only downside is the rather small explanations on some of the posters (perhaps not so clear to curious readers standing on the other side of the tracks at a London tube station.

Presumably not the prices…

Of course…

Appealing to the long-suffering Brits and their rubbish weather…

Use of slang…

Awwww…

What every Brit dreams about for their trip, right? …

More slang…

The average sun screen protection code for Brits. Apparently… :)

Related posts:

  1. Seen the new Expedia campaign before but by another company? You will have in India
  2. Heathrow Airport queue row escalates as accusations fly over web images ban
  3. Expedia heads back to school with US college football campaign, Dublin first stop
Filed Under: News Tagged With: , , ,
Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Olly says:
    January 9, 2013 at 4:35 am

    BIT ODD that the CTA is so HRD to SEE

    (Baitadi, Oodnadatta, Fontanarossa, Harstad and Gillespie Field)

    Reply
  2. Steve says:
    January 9, 2013 at 10:20 am

    LOVe this Campaign- just Brilliant and I like that the CTA is smaller-Makes one sort of hunt it down! Great work!

    Reply
  3. Tim says:
    January 9, 2013 at 9:47 pm

    For a trip down BOOT memory lane and a bit of an airport code childish giggle check out this post from 2008 where we ha a competition for the best airport code combos. Make sure you look at the comments
    http://tims-boot.blogspot.com/2008/04/hubwear-so-every-knows-which-route-you.html?m=1

    Reply
  4. Claire says:
    January 13, 2013 at 12:57 pm

    Basic, simple, and inspired! Love it. So much good design comes from the U.K.

    Reply

Speak Your Mind

*