Let’s fight for an open world, with no boundaries or prejudice, with travel as our weapon [VIDEO]

January 9, 2013 By 2 Comments

It could of course be a line from a whimsical travel writer – but it’s not. It’s the description behind a new advertising campaign for European travel search service, Momondo.

Freedom Fighters is a 40-second clip from the Cheapflights-owned brand, coming in the same week as contrasting efforts from Expedia and Priceline.

So we have cheeky and clever creative use of IATA codes, William Shatner’s typical patter, and now Momondo trying to inspire consumers with what it apparently REALLY means to travel.

What’s next?

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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Stuart says:
    January 9, 2013 at 4:23 pm

    Someone making the case for travel being a good thing. *Applauds* Big haun.

    Reply
  2. RobertKCole says:
    January 9, 2013 at 5:59 pm

    I like the sentiment.

    While the Expedia IATA codes ads were clever (thinking they should have stayed with the great “Find Yours” theme) & Priceline is figuring out how to more gently sunset Shatner (for 2nd time,) Momondo gets points for trying to emotionally connect.

    Not sure if it exactly fits a meta-search brand since they are just grabbing pieces of experiences from a bunch of different suppliers – especially when the home page defaults to flights and screams “cheap flights” (presumably for SEO purposes.)

    Let’s hope in 2013 more groups start suggesting authentic, interesting travel experiences that open minds and create lasting memories. Of course, it’s a lot easier to make a pretty ad and just quote a low price…

    Reply

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