Market leader Wotif and second placed Webjet have increased their share of traffic in the list of most popular travel websites in Australia.
Webjet is now 3% ahead of Expedia and leading Flight Centre by 4.25%. In top spot is Wotif, with over 1.25% market share ahead of Webjet.
Most popular travel websites in Australia for December 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 13.34% 1
2 Webjet Australia www.webjet.com.au 12.00% 2
3 Expedia Australia www.expedia.com.au 8.79% 3
4 Flight Centre www.flightcentre.com.au 7.68% 4
5 Lastminute.com.au www.lastminute.com.au 6.18% 5
6 Best Flights www.bestflights.com.au 2.95% 6
7 ZUJI Australia www.zuji.com 2.00% 7
8 Skyscanner Australia www.skyscanner.com.au 1.93% 8
9 Travelzoo Australia www.travelzoo.com/au 1.52% -
10 travel.com.au www.travel.com.au 1.40% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor - Australia www.tripadvisor.com.au 9.02% 1
2 Booking.com www.booking.com 5.99% 2
3 TripAdvisor www.tripadvisor.com 4.01% 3
4 Stayz www.stayz.com.au 3.22% 4
5 Hotels Combined www.hotelscombined.com 3.16% 5
6 Agoda Australia www.agoda.com.au 2.35% 6
7 Totaltravel.com www.totaltravel.com 1.70% 9
8 Agoda.com www.agoda.com 1.67% 8
9 Visit New South Wales www.visitnsw.com.au 1.44% -
10 RedBalloon www.redballoon.com.au 1.39% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Jetstar www.jetstar.com 20.40% 2
2 Qantas www.qantas.com.au 19.04% 1
3 Virgin Australia www.virginaustralia.com 16.35% 3
4 Tiger Airways www.tigerairways.com 6.25% 4
5 AirAsia www.airasia.com 5.10% 5
6 Emirates www.emirates.com 4.20% 6
7 Singapore Airlines www.singaporeair.com 3.26% 7
8 FlyScoot.com www.flyscoot.com 2.12% 8
9 Malaysia Airlines www.malaysiaairlines.com 1.99% 10
10 Air New Zealand - Australia www.airnz.com.au 1.77% 9
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 jetstar 1.67% 0.57% 99.43% 2
2 google maps 1.51% 0.14% 99.86% 1
3 qantas 0.98% 12.49% 87.51% 3
4 webjet 0.83% 3.02% 96.98% 4
5 maps 0.61% 0.23% 99.77% 5
6 flight centre 0.57% 21.69% 78.31% 6
7 wotif 0.57% 1.38% 98.62% 7
8 tiger airways 0.52% 0.85% 99.15% 8
9 singapore airlines 0.33% 14.26% 85.74% 9
10 airasia 0.28% 9.69% 90.31% -
NB: Data courtesy of Experian Hitwise
NB2: Uluru image via Shutterstock.
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