It seems Captcha security measures are annoying consumers enough to make a couple of companies ditch the system for something more user-friendly.
They take about 14 seconds to fill in and some times two or three attempts to get them right according to specialists in the area.
Online ticket retailer Ticketmaster has announced a move to Solve Media which asks users to type in words and phrases that are easier to read and recognise.
This BBC report¬†describes the Captcha as ‘one of the most hated pieces of user¬†interaction on the web’.
Interestingly, Ryanair, which originally¬†introduced the Captcha technology more than a year ago has also moved to the Solve Media solution.
The airline introduced the reCaptcha in late 2011 to prevent third parties from screen-scraping its price and availability information although it disappeared for a short while in the middle of 2012 while the budget airline carried out some technical maintenance on its site.
A Ryanair spokesman confirmed the Solve Media technology was introduced last November:
¬†”The system offers consumers advanced and simplified methods of entering CAPTCHA details, including via a question and answer process, as well as by simple word recognition and repetition.”
The solution can also be used for advertising although Ryanair declined to comment on whether it would take advantage of this as another potential revenue stream
Something about the ‘sour grapes’ example above made us giggle and here’s a Solve Media clip with those interesting stats on Captchas: