We’ve all been hearing in travel about the “year of the mobile” for, well, years – but now that such predictions have come to fruition, what does it mean for travel websites?
And, more importantly, how can websites ensure their services are optimised for devices and prevent users from abandoning their activity if they have a poor user experience?
The simplest answer is this: make sure you have a mobile-ready website.
But there is more – this handy infographic from Moovweb¬†has collected some of the data-points kicking around which demonstrate the shift from desktop to mobile and how travel sites might be prepared for the onslaught of activity via mobile devices.
[Note the travel-specific examples and experiences in other industry sectors]