Expedia has announced a deal with consumer review company Feefo for several of its sites across Europe and including the UK.
A press release says the deal follows a trial during which saw a boost to customer reviews of Expedia’s service over a two-week period.
Yellow stars in the advert above relate to the reviews given by customers on the company and its service with other players in the sector including TrustPilot.
Feefo works by reaching out to customers who have booked travel with Expedia and asking them to review the service they received.
According to the press statement Expedia believes the deal will help it with customer service as well as potentially attract new customers.
The Feefo system claims to guarantee 100% genuine feedback as only those who have bought a product or service are asked to comment.
The plan is to extend the deal to other Expedia sites.
The Feefo deal has no impact on Expedia’s existing hotel review technology or content from TripAdvisor.
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About Linda Fox
So customers get an email to review the hotel, then another email to review the website. Cue mass confusion and hotel reviews on Feefo.
‘Reaching out’ – srsly tnooz we are not Yanks or evangelical Christians!
Thanks Jim,
would guess they don’t get asked to review the hotel until some time after the brand/service review.
And, as to ‘reaching out’ we have lots of readers of all geographies and persuasions – lots of verbs I could have used but the end result is the same – do you react to those calls for company reviews
After reading the article below, I would have serious doubts about using Expedia….but then, I haven’t used them before..
http://www.sfgate.com/mexico/mexicomix/article/Trouble-in-paradise-Small-Riviera-Maya-hotel-4272970.php