Technology performance company Compuware has released their latest data on site speed, both on mobile and desktop, for various verticals.
The company has tested the speed of hotel/resort, airlines, agents, and car rental companies in the United States travel vertical, and has ranked them according to the response of their digital presences.
In their promo spiel above the results, the company points out that speed is paramount when acquiring, and retaining customers, in an attention-deprived world.
If site performance lags, your customers will either revert to more expensive channels like call centers, or take their business elsewhere. With so many options, including travel aggregators, your web or mobile site is under even greater pressure to perform well.
Gomez Benchmarks rank web and mobile site performance against that of Internet leaders to provide comparisons that will help you compete effectively, enhance your customer experience and ultimately drive sales.
And with Google’s Panda update using site speed as a key ranking metric, speed becomes more than just a customer-service issue – it’s also a marketing consideration as far as search strategy.
Read on for the republished speed demons and slowpokes of the US travel industry, according to Compuware’s internal tests, and consider what impact site speed and performance have on your customer experience.
US Hotel and Resorts –> Site Speed
US Hotel and Resorts –> Search Speed
US Hotel and Resorts –> Mobile Speed
US Airlines –> Site Speed
US Airlines –> Search Speed
US Airlines –> Mobile Speed
US Car Rental –> Site Speed
US Car Rental –> Search Speed
US Car Rental –> Mobile Speed
US Online Travel Agency –> Site Speed
US Online Travel Agency –> Hotel Search Speed
US Online Travel Agency –> Flight Search Speed
US Online Travel Agency –> Mobile Speed
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About Nick Vivion
Without any discussion of how they came up with these values, they may as well be random numbers. The mobile numbers themselves don’t say whether these are mobile web or mobiles app measurements and whether the speed is for hotels, flights or cars or some combination.
Here’s the link to how they determine their benchmarks: http://www.compuware.com/application-performance-management/gomez-benchmarks-methodology.html
Best,
N