Influence of content in travel industry [INFOGRAPHIC]

March 7, 2013 By 3 Comments

In travel industry, its a proven fact that content matters a lot and it can make or break a traveler’s buying decision.

The internet giant Google’s purchase of travel guide publisher Frommer’s and restaurant review portal Zagat are living examples of content importance in travel industry.

The infographic from RedRocketMedia reveals some interesting fact about content influence in travel industry,

  • Holiday pictures are the most shared content on and after vacation
  • Half of travelers download these apps before their holiday: Guide books, weather and restaurant
  • During holiday, 33% browse the web for trip research
  • One-third of travelers would create content if they thought it would benefit their friends/family

Web content and travel industry impact - Infographic

 

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Karthick Prabu About Karthick Prabu

Karthick is general manager for Tnooz in Asia, based in Bangalore.

He has previously worked for Port of Singapore Authority, SITA, TravelCLICK, Rezopia, Travelocity, MindTree and Happiest Minds Technologies.

Joining Tnooz in February 2013 as part of Tnooz's acquisition of the travel technology media brand Travopia, Karthick is passionate about travel industry, with product manager and business analyst manager experience, as well as overseeing editorial operations most recently at Travopia.

Karthick holds various travel industry certifications including ExpertRating's Expert Level Hospitality Domain Certification. He is a regular speaker at travel conferences including the Hospitality India Conclave 2012 and has also helped companies by co-authoring corporate training kits in travel industry.

Comments

  1. Kevin McGeever says:
    March 7, 2013 at 1:53 pm

    Hey Karthick,

    Thanks for the piece.

    As a way of confirmation, VISIT FLORIDA has been reporting stories for several years now.

    Our 13 Insiders each have a Florida-specific topic (beaches, family travel, deals, etc.) and they write blog posts 4-6 times a week, answer readers’ questions and engage them on social media, appear in videos and write feature stories.

    Then in June 2011, after 27 years as a newsroom leader at the Tampa Bay (formerly St. Petersburg) Times, I joined VISIT FLORIDA as its first senior editor.

    We have built a statewide network of journalists to write, film, photograph and illustrate stories of Florida.

    We have roughly 75 regularly contributors with current or former ties to such respected media as the Times, Miami Herald and CNN.

    We have published more than 500 stories. About 150 of that total are high-quality videos. About 100 of the stories have been translated and/or reported in Spanish.

    And we are distributing the content to such publishing partners as the Atlanta Journal-Constitution, Philly.com and the Tampa Bay Times. We have a blog on the Huffington Post. We are on Google Currents and have signed a contract to be part of Google’s new travel app, Field Trip. We distribute our video nationally through Trip TV and Knowlera. And, if you find yourself at Miami International Airport, our video stories are playing on all Super Shuttles.

    Just showing off, sorry. But the point is, we agree.

    Reply
  2. Kelly says:
    March 23, 2013 at 2:43 pm

    Hello Karthick,

    Thank you for the useful information.

    As I am doing an assignment which is about online travel development, I would like to use the above figures but I want to know how, when, where did you get those data.

    And it may sound stupid but can you please tell me what exactly does CONTENT mean, like blogs, social media?

    Thank your so much.

    Reply

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