It is said that necessity is the mother of all invention – and we need look no further than the travel industry to see this proverb in practice.
We have probably all heard about it, read about it, seen people discuss it on stage at conferences – but doubts still remain as to how big this Big Data thing could and should be for travel brands.
ETTSA reacts to IATA’s claim that the NDC is just a new data standard, saying instead it’s anti-competitive — and you don’t have to receive GDS incentives to agree.
Providing customers with more information and choice, enabling agents to sell a wider range of products and opening up a new realm of services more closely tailored to customers’ needs.
Priceline.com tops (by unique visitors) in five out of six countries in Southeast Asia, reports comScore, a digital measurement company.
Airfare search startup Everbread has been placed into insolvency in the UK after a four-year run trying to make in-roads into the world of travel shopping IT.
In the airline business, there’s always been tension between the forces in a company such as marketing or finance or operations.
The quality of airline’s information systems can either positively or negatively impact the performance of frontline employees who use them.
There is a lot more to up-selling in the travel sector than simply trying to sell an extra room night or late check-in at a hotel.
Rome2Rio, one of just a handful of door-to-door travel search technology providers, appears to be persuading others that it’s a shift in user behaviour worth capturing.