airlines social media Time for airlines to rethink their social media marketing
airlines social media 2 days ago

Marketers have been banging the drum about social marketing and its benefits in recent years. However, now it seems that as the …

shutterstock_262289576 3 days ago

Facebook’s Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network …

selfie big ben 4 days ago

The cultural premium now placed on recording and broadcasting one’s life and accomplishments means that social media has a problem.

Screen Shot 2015-02-25 at 10.50.48 AM 1 month ago

Facebook has marked a significant milestone in its company history, logging over 2 million advertisers on Facebook for the first time.  The …

shutterstock_161113514 1 month ago

There’s a change afoot for digital marketers — Facebook is pushing for a wholesale change in ad effectiveness measurement, moving from “impressions …

mobile beach child 1 month ago

The tour operator industry has faced a number of challenges over the past five years. NB: This is an analysis by Ashish …

Screen Shot 2015-02-18 at 10.49.26 AM 1 month ago

Dark social is digital sharing of content that’s untraceable using traditional tracking methods. For example, when someone copies a URL and pastes …

brain technology 1 month ago

In an era of email, text messages, Facebook and Twitter, we’re all required to do several things at once. But this constant multitasking is taking its toll.

emoji 1 month ago

Emoji are the language of our online era, the thumbs-up to a question, the wink to our wit, the peach to our eggplant.

Delta 1 month ago

Delta Airlines’ Facebook page shared obscene and questionable content Tuesday afternoon after it was hacked. Rather than the usual content marketing about …


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