A guest article by Jay Sorensen of IdeaWorksCompany on how branded fares are generating profits for airlines. Frontier Airlines attributes a 22% revenue increase to the branded fare approach.
American Airlines’ recent announcement that it has revamped its domestic fare structure is a big deal
Travel agents in Belgium who use the Sabre global distribution system began getting access to Brussels Airlines’ branded fares for flights to Africa.
Amadeus introduced a tool which it hopes will help travel agencies, both online and offline, better merchandise airline fares.
The intent of Amadeus Master Pricer Agent Fare Families is to enable travel agencies to group airline fares with similar restrictions — nonrefundable or fully flexible fares, for instance — into categories or “fare families” for merchandising purposes. Agencies would be able to establish up to six categories of fares from different airlines.
The not-so-subliminal message from Amadeus is that if airlines can get involved with fare families, then travel agencies can get into the act, as well.