It might surprise many that generally the problem around distressed hotels is due to a lack of insight as to how the …
MARKETING: Some argue that Google has been and will always be on the back foot when it comes its own social network …
SOCIAL: Depending on who you ask, Google Plus is a revelation or a complete waste of time. Yet whilst it has more than …
Don’t believe the hype – organic search is not dead after all. The reality is that search marketing and optimisation is simply evolving, especially for the travel industry.
There’s one constant in the world of digital content publishing – there will always be new and exciting tools to explore, and new ways to use them.
How much can a search engine change in a year? If it’s Google, the answer is a lot. Best SEO practices suddenly can turn into web page death sentences if you’re not careful.
A new survey of 200 senior marketing managers finds confusion of how to monitor brands across channels.
For some time, the industry has been talking about the demise of search and the rise of social. These changes have made for some dynamic strategies, but this is not about one channel versus another.
For the past few days you might have noticed a new black bar appearing at the top of some Google search results.
Google versus Facebook – a fascinating battle between between two giants of the web, not least because Google’s Plus network hasn’t really hit Facebook too hard yet.