social media

 

shutterstock_270703079 Could Twitter’s new Buy Now button gain traction in travel for in-destination bookings?
shutterstock_270703079 5 days ago

Along its journey to commercialization, Twitter has been experimenting with elements of e-commerce to turn tweets into transactions. The idea is that a business …

 
shutterstock_262990637 1 month ago

Ritz Carlton, Hyatt and American Airlines all perform well on social, at least according to the latest rankings by social media performance …

 
shutterstock_262289576 1 month ago

Facebook’s Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network …

 
Screen Shot 2015-03-13 at 9.05.19 AM 1 month ago

UPDATE: Twitter officially announced the acquisition of Periscope, a similar app to Meerkat that has been in stealth mode. Meerkat forced their hand, …

 
shutterstock_257216677 2 months ago

Twitter’s latest advertising enhancement promises to deliver a far more engaging and conversion-rich product for travel marketers seeking to target specific buying …

 
Screen Shot 2015-03-05 at 11.36.22 AM 2 months ago

Instagram’s advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it’s called Carousel Ads, and …

 
Screen Shot 2015-02-25 at 10.50.48 AM 2 months ago

Facebook has marked a significant milestone in its company history, logging over 2 million advertisers on Facebook for the first time.  The …

 
shutterstock_161113514 2 months ago

There’s a change afoot for digital marketers — Facebook is pushing for a wholesale change in ad effectiveness measurement, moving from “impressions …

 
KANTAR MAIN 3 months ago

Kantar has released its second China Social Media Impact Report as a supersized infographic. Travel is only mentioned once, as part of …

 
shutterstock_245947327 3 months ago

Outside of the World Cup and Olympics, the Super Bowl is one of the most watched viewing events on the planet. And …

 
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