Air New Zealand buries social media campaign with online whodunnit
Air New Zealand mascot Rico has met with an untimely death – or perhaps that should be timely.
Fans and followers of the furry creature are now being asked to help solve his murder via an online version of Cluedo – following a tie-up between Air New Zealand and game-maker Hasbro.
And a sneak preview of the game:
Rico was devised a year ago to promote the airline’s economy and premium economy Skycouch and Spaceseat.
The airline has been praised in the past for its use of social media and video.
It also scored 250,000 youtube hits in a week when Rico interviewed former Baywatch star, David Hasselhoff. He even helped the airline win a marketing strategy award this year which makes you wonder why he is being axed.
The Air New Zealand/Cluedo game, available until 13 December, has so far attracted more than 7,500 investigators.
Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.