europe twitter airport CROP
828 days ago
 

Airports and social media – channels, use and service [INFOGRAPHIC]

Airports – perhaps more than any other area in travel – are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information.

There are countless different tactics that airports around the world use to engage with and inform passengers about delays, services, changes to timetables, etc.

Twitter, for example, is arguably seen as the easiest and convenient social media channel available to airports on issues such as delays and other disruption due to its short-form messaging format.

Indeed, London Gatwick Airport is trying to make a lot of PR noise this week after securing an Enhanced Profile Page (a new element to brand pages) and a “blue tick” from Twitter – using the gloriously over-the-top and inaccurate headline on its press release: “Gatwick is the first UK airport to be recognised by Twitter for excellent customer service support”.

Nevertheless, social media is a vitally important form of communication for airports and many now have dedicated teams just to monitor traffic and comments on various social media channels.

Simpliflying and Airports Council International did a small bit of analysis into how airports in Europe are using different forms of social media and the impact on customer service.

Here is the infographic:

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

Comments

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  1. ▷▷▷ Hotels Near Gatwick Airport That Aren’t Immediately In The Airport Grounds : Hotels Near Gatwick!.

    [...] way with social mediaBusiness TravellerGatwick recognised by Twitter as trusted news sourceThe DrumAirports and social media – channels, use and service [INFOGRAPHIC]Tnoozall 4 news [...]

     
  2. Karl

    A lot of people are angered by the very sight of an info graphic…however this one is rather pretty

     
    • Alastair McKenzie

      Are they? Do you have stats to back that up, and can you present them in a visually stimulating way, please? ;)

       
      • Kevin May

        Kevin May

        @alastair @karl – yeah, there’s definitely an infographic in that :)

         
    • Elizabeth

      Thanks for the comments. I head up the airports practice at SimpliFlying, and we are glad to hear that you found this particular infographic to be visually pleasing. Please let us know if you have other questions or if there is another way we could be of service.

       
  3. How Do Airports Use Twitter? [INFOGRAPHIC] - AllTwitter

    [...] infographic from Simplifying addresses how European airports are digitally engaging with their [...]

     
 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel