App Store numbers not for the faint hearted but one travel company is getting it right
If your mobile application is pending approval by Apple then it’s probably a good idea to take a deep breath before reading further.
There are now some 775,000 apps in the App Store but guess what?
Various studies out there suggest the majority, more than 60%, have never been downloaded and about a quarter of those that make it are never used.
Skyscanner says it is seeing the ‘organic halo effect’ of good rankings which drives a certain amount of downloads as well as positive reviews about the service which also drives improvement in the rankings.
The company, which claims downloads of 3m in January, also says it ran an advertising campaign over Christmas in most of its markets which has also helped.
The Surikate research also shows that 82% find new apps by browsing the app store, predominantly the top 25, while two-thirds of users say they also find apps through friends and family.
It also shows that 75% of iPhone users will download an app from the charts without having any prior awareness of it, 85% say they need to see strong reviews, screenshots or price to be convinced.
- there are more than 52m visitors to the UK App Store every week
- Fridays from 6-8pm is one of the best times to be visible in the App Store with access to 2.61m users
- average user accesses the App Store six times a week
- 11.5 minutes is the average length of visit
- the average number of apps on a phone is 30 or less
- 86% browse the store from home, 23% on the go
NB: Mobile apps image via Shutterstock
Linda Fox is deputy editor for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.