BA seeking Perfect Days via Facebook app
The service allows users to create and theme an itinerary for their own ideal day in one of the airline’s destinations around the world.
It also allows consumers to comment on the perfect days of others and access hints and tips from BA staff.
The addition of Perfect Days follows other Facebook initiatives by the airline, including the Great Britons scheme to identify top professionals in cuisine, art and business, as well as a Foursquare-led project in September 2010 to reward commuters in New York City if they “checked-in” to a BA promotion at Grand Central Terminal.
One curious element to the project for BA, if it becomes popular with users, will be when fans of the Facebook page want to interact with staff who are leaving hints and tips for them.
The opportunity to offer that level of engagement to users may be hard to resist, but equally will need a strategy all of its own.
Neverthless, BA’s move is by no means the first foray by airline into developing an application on Facebook, with Malaysia Airlines booking and check-in service unveiled in February and KLM’s Tile and Inspire campaign at the end of April, as well as many standard Fan Pages associated with airlines around the world.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.