Best day to post on Facebook fan pages – and other helpful tips for travel brands [INFOGRAPHIC]
Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not – but some data analysis can help point the way.
First of all, US-based digital agency LinchpinSEO has looked at what are the best days for travel and leisure-related companies should be posting content to their fan pages.[It has looked at 14 other industries, too]
The next set of data examines when and how certain types of content engages with fans (or not), including tips on certain words which get better engagement (“winner”!) and, interestingly, why brands shouldn’t use shortened URLs.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.