Best Western launches a Facebook app with reservations
If it seems as if you are chained to Facebook because you spend so much time gabbing with friends or listening to Spotify there, then there’s a hotel chain which will make your travel planning easier.
Best Western is now giving Facebook fans the ability to book any of its 4,100 hotels in more than 100 countries without leaving the social network.
Best Western is simply going to where it’s customers — or a significant portion of them — are.
“It’s imperative that we answer the call from our customer to make it easy to research, book and share travel experiences through their preferred channels,” says Dorothy Dowling, senior vice president of marketing and sales at Best Western.
The hotel chain’s Facebook booking app, which it characterizes as “private and secure,” resembles a typical hotel booking widget, although in addition to searching by city or airport, it also enables you to search by attraction and points.
You can use the Facebook app to view photo galleries of the property and also insert promotion codes and corporate ID numbers before completing your hotel booking.
With all of the airlines, hotels and travel metasearch firms building Facebook apps these days, pretty soon you’ll be able to do everything on Facebook, but travel — although mobile apps ensure you can bring Facebook along with you as a travel companion.
Dennis Schaal was North American editor for Tnooz.