hotel wifi bed
583 days ago
 

Beware the Wireless Hell of BYOD – coming to a hotel near you

An announcement by Accor that it would make wifi free across all its hotels in the Asia-Pacific Region (some 500 properties) should be a wake up call for everyone in the hospitality sector.

Or, indeed, anyone providing any IT telephony services to hotels and to anyone who uses the web.

As a road warrior (I am on the road more than 180 days a year) I find that, generally, wifi service in hotels is poor, with larger hotels usually the worst performers.

The user experience is unpleasant and often doesn’t work.

Furthermore, the massive growth of video and mobile data devices appears to have changed everything.

A recent Gartner study on BYOD (Bring Your Own Devices) surveying CIOs indicates 38% of workforces will be using their own devices for accessing company data. I think that number may be low when the definition of “own” devices is reviewed more carefully.

Admittedly I have a high expectation that the system should just work, but generally it suffers from the following:

  • Confused network set up – for example, different SSIDs. A large percentage of hotels are inconsistent in how they set up their networking and as a result roaming inside a property is challenging
  • Inconsistent sign up/sign in configurations even within the same property
  • Inadequate infrastructure – either too few accesses or not enough bandwidth, frequently both
  • When free wifi is offered, it is very poor, with access at crippled speeds and in limited locations
  • Too many blank spots, often in the rooms where its offered

Much of this can be attributed to poor planning of the network infrastructure within the property. But it’s not really their fault. Hotels tend to go for long term planning cycles of three to five years. Let’s face it, major refurbishments of properties occur pretty infrequently.

Hotels have been blind-sided by the massive growth of BYOD. Indeed, video and BYOD have turned the paradigm of access on its head. Bill Gates’s vision of “One Desktop” is now confined to the dustbin of history.

Consider these statistics from Evercore Partners:

  • Mobile data volumes have grown 33-fold in the last five years, and are projected to grow 18-fold in the next five years.
  • Ericsson forecasts that mobile subscriptions will reach 9 billion in 2017, of which 5 billion will be mobile broadband connections.
  • Video traffic, which is now 50% of mobile traffic and will be 70% by 2016 and has surged due to the proliferation of time/device shifts in content viewing habits, forcing over 40% of traffic off traditional wireless networks to Wifi networks.
  • Wifi is delivering almost twice as much mobile data to users as the AT&T and Verizon cellular networks combined.

Just look at these stats in the space of one year:

Evan Lewis, Accor’s vice president of communications Asia-Pacific, stated:

“It is clear that we must take a position on free Internet. By the end of the year, internet will be free in all Accor hotels across the Asia-Pacific region.”

That is some stake in the ground!

There are a raft of new mobile products and services being developed across the world. Many innovations are coming from some very smart startups, with literally billions of dollars being poured into the sector.

But solutions for true independent mobile “seamless” data roaming are coming, such as hardware solutions such as the FreedomPoP wifi mobile hotspot and the iPhone sleeve.

Software hotspots that are built on meshed, homogeneous and heterogeneous networking such as solutions from companies such as Connectify will address the complexity of hotspot access and bandwidth.

So how should hotels be thinking about this problem?

  • Better manage your infrastructure
  • Get out of those old Wifi contracts and read them
  • Don’t rely on the old telephone company to be your provider
  • Have a very clear policy with regard to the use of mobile data
  • Even if you cannot provide the bandwidth, make sure that what you can provide is clear and understandable

What can users do?

Make your requirements known. Be clear if the hotel’s service doesn’t meet your needs. Log it on TripAdvisor or other review sites. Let the property know if you have problems.

Oh, and please don’t use Netflix or other media streaming services on the road – its bandwidth requirements screw up surfing for the rest of us!

NB: Hotel wifi bed image via Shutterstock.

 
 
Timothy O'Neil-Dunne

About the Writer :: Timothy O'Neil-Dunne

Timothy O'Neil-Dunne is a contributing Node to Tnooz and managing partner at travel consultancy firm, T2Impact. He serves as the lead for the airline, aviation and airport practice. He is also a Co-founder of VaultPAD an accelerator devoted exclusively to travel and travel-related startup businesses.

Timothy was a founding management team member of the Expedia team where he headed the ground transportation and international portfolios, before founding T2Impact in 1998.

He has worked in aviation and travel distribution for more than 30 years, including time with Worldspan as head of technology where he managed international technology services from product to infrastructure.

He is also CTO and deputy CEO of Lute Technologies, a permanent advisor to the World Economic Forum and writes on the T2Impact Blog.

 

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  1. Timothy O'Neil-Dunne

    Thanks chaps… I think we all know that this is a sad state of affairs. BYOD is not the singular device. Its LOTS of them. I counted my devices the other day. I have in my bag right now 9 separate wifi enabled devices. I usually turn on 3 of them at least.

    Of course the big culprit is the roaming charges problem and such data hogs as the iPhone (shock horror).

    However it doesnt really matter. The only thing that users want is something that they cannot get. So if you dont provide it (as a hotel) then the users will find a way to bypass you.

    If hotel occupancy was higher than 80% I would say no worries. But it isnt.

    Cheers

    Timothy

     
  2. Marc

    And add to the list that hotels need to understand that today’s traveller has multiple wifi devices.
    Those properties that choose to limit free or even pay for in room wifi to one device are alienating more guest then they can ever imagine.

    Would you believe in a twin bedded room being told you need to pay for wifi but are limited to one device ?

     
  3. Tony

    I don’t think I’ve ever stayed in what the industry terms a Vacation Rental (but with the advent of some clever entrants in the market, is now a viable alternative for accommodation for business travel) where they didn’t offer blisteringly fast internet as part of the rental. As I only book whole of apartment deals, I’m the only one using the internet (so no bandwidth issues). In Europe they often throw in local phone calls and VOIP calling to landlines in other countries if they have that in their plan.

    Most people seem OK with even short stays of 2-3 days and generally it is cheaper and you get more space. It’s far more efficient for working and staying in touch with teams whilst moving around IMHO. For that reason it’s now always the first option I check. I’m sure I’m not alone.

     
  4. Erik

    I am also a road warrior and a fan of free internet in hotels. However, like you I have noticed that many of the hotels that converted from paid to free service did nothing to upgrade their bandwidth for the increased usage. As a result, the “free” internet at certain times of the day is almost unusable, not much faster than an old modem. If they don’t have the money to provide sufficient bandwidth, then I think they must use a tiered pricing approach. Have free access that is either bandwidth (i.e. 256K) or time-limited and then a paid access level that is full-blown. In this way, the consumer can decide according to their needs. If I’m actually working from the hotel, I’m probably using the Microsoft Communicator/Lync VoIP solution for conference calls (because it is the company standard) This is really not usable in many low bandwidth situations, so it is better to pay for semi-guaranteed bandwidth than have to worry that 4 of your neighbors are sucking up the wi-fi with Netflix.

     
  5. Peter

    Great move by a large chain. I will not stay in hotels unless they have free wifi. I mange to provide it in my businesses and I am small fry so no excuse for large hotel groups not to.

     
 
 

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