Books not blogs for trip planning but TripAdvisor comes out top
Consumers still like a good old print guidebook when it comes to trip planning and researching holidays according to a study published today.
The World Travel Market 2013 Industry Report shows 55% of UK consumers consulted a guidebook, leaflet or application in the previous 12 months either for pre trip planning or while in resort.
Furthermore, 59% used a printed guidebook on their 2013 summer holiday with 41% purchasing a book and 18% saying they borrowed one from a relative or friend.
While guidebooks were cited as the key resource for holiday research for 14% of UK travellers, reviews services such as TripAdvisor are the favoured resource for 27% of people when planning a break.
Websites, online search, personal experience and travel agents also featured as key influencers for trip planning according to 9% of participants.
Blogs and social media did not fare well in the study and were only cited by 3% as important beaten by traditional travel sections of newspapers and specialist magazines, both 5%.
Surprisingly, personal recommendations were only cited by 18% of respondents in the survey of 1001 consumers, who have all had a seven-night or longer holiday in 2013.
NB: Guidebook image via Shutterstock.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.