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684 days ago
 

British Airways and Thomson rise to the top – Top UK travel websites, December 2012

New leaders in the airline and agency categories at the end of 2012 as British Airways and Thomson leapfrog their rivals to become the most popular travel websites in the UK.

BA took the took spot for the first time in a number of years, passing over November market leader EasyJet with a 1% increase in market share.

The gap between the pair is a mere 0.09%.

Thomson regained its leading position (after losing it in November) from Expedia with a jump in market share of 0.75% and a leap from third spot.

Most popular travel websites in the UK for December 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk6.71%3
2Expedia.co.ukwww.expedia.co.uk5.85%1
3Lastminute.comwww.lastminute.com5.63%2
4Thomas Cookwww.thomascook.com5.05%4
5skyscannerwww.skyscanner.net3.88%5
6TravelRepublic.co.ukwww.travelrepublic.co.uk3.08%7
7Travelzoo UKwww.travelzoo.com/uk2.92%6
8Cheapflights.co.ukwww.cheapflights.co.uk2.55%8
9travelsupermarket.comwww.travelsupermarket.com2.36%10
10lowcostholidays.comwww.lowcostholidays.com1.96%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk14.66%1
2Booking.comwww.booking.com7.14%2
3LateRooms.comwww.laterooms.com2.87%3
4TripAdvisorwww.tripadvisor.com2.51%4
5Time Outwww.timeout.com2.08%5
6Groupon Travel Dealsgetaways.groupon.co.uk1.88%8
7Travelodge UKwww.travelodge.co.uk1.85%6
8Premier Innwww.premierinn.com1.79%7
9Hotels Combinedwww.hotelscombined.com1.38%-
10Hotels.comwww.hotels.com1.26%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1British Airwayswww.britishairways.com17.21%2
2easyJet.comwww.easyjet.com17.12%1
3Ryanairwww.ryanair.com13.49%3
4Virgin atlanticwww.virgin-atlantic.com5.08%5
5Flybewww.flybe.com4.91%4
6Monarch.co.ukwww.monarch.co.uk4.20%6
7Jet2.comwww.jet2.com4.12%7
8Emirateswww.emirates.com3.41%8
9Thomson Airwaysflights.thomson.co.uk2.20%10
10Wizz Airwww.wizzair.com2.19%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.27%3.75%96.25%1
2national rail0.95%1.40%98.60%2
3easyjet0.75%6.53%93.47%3
4train times0.68%14.04%85.96%6
5tfl0.67%0.14%99.86%5
6aa route planner0.51%0.58%99.42%4
7thomas cook0.50%29.43%70.57%8
8ryanair0.49%11.01%88.99%7
9maps0.40%0.50%99.50%9
10trainline0.39%21.33%78.67%10

NB: Data courtesy of Experian Hitwise

NB2: London image via Shutterstock.

 
 
Tnooz

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