nypost
1353 days ago
 

Carnival Splendor chugs in and Royal Caribbean awaits

You have to love cruise line advertising.

Take a look at the New York Post front page from this afternoon.

nypost

There it is at the top of the fold: the sad-sack passengers waiting to disembark from the Carnival Splendor and next to this breaking news story is a Royal Caribbean ad for its Allure of the Seas, which is “more ship than you ever imagined.”

At this moment, Carnival Splendor passengers have had more of this ship than they ever wanted to imagine.

Just another day in the cut-throat world of cruise line marketing and competition.

 
 
Dennis Schaal

About the Writer :: Dennis Schaal

Dennis Schaal was North American editor for Tnooz.

 

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  3. Austin

    How is this page newsworthy? Just because a sub-par cruising company is facing disaster doesn’t mean the same is reflected in Royal Caribbean at all. Point-in case in this video:
    http://www.youtube.com/watch?v=7UmpjrvoILk

     
  4. Vince

    Most ad servers place ads on websites based on keywords. The ad server must have seen “carnival” and “cruise” show up in the page copy and figured that the viewer was looking for information on cruises, and thus, placed the ad for Royal Caribbean.

    I’m sure this was unintentional.

     
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