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660 days ago
 

CheapoAir, Travelocity and Orbitz all vying for position – Top US travel websites, December 2012

Less than 0.75% market share separates Orbitz, Travelocity and CheapOAir near the top of the list of most popular travel websites in the US.

The trio did not change position – fifth, fourth and third respectively – in December last year in the agency category from the previous month but did as a group all manage to lose some market share, as did Priceline in second spot.

Market leader Expedia gained just 0.25% over the same period.

Most popular travel websites in the US for December 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
Expediawww.expedia.com13.58%1
2Priceline.comwww.priceline.com9.83%2
3CheapOairwww.cheapoair.com6.75%3
4Travelocitywww.travelocity.com6.68%5
5Orbitzwww.orbitz.com6.11%4
6Kayakwww.kayak.com5.41%6
7Hotwirewww.hotwire.com5.26%7
8Yahoo! Traveltravel.yahoo.com4.44%8
9Travelzoowww.travelzoo.com2.90%9
10bookingbuddywww.bookingbuddy.com2.82%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.07%1
2Marriott Internationalwww.marriott.com2.86%2
3Hotels.comwww.hotels.com2.80%3
4Booking.comwww.booking.com2.77%4
5Hilton Hotels Onlinewww.hilton.com2.30%5
6InterContinental Hotels Groupwww.ichotelsgroup.com2.11%6
7Carnival Cruise Lineswww.carnival.com1.84%7
8Walt Disney Worlddisneyworld.disney.go.com1.59%9
9Vacation Rentals by Ownerwww.vrbo.com1.54%8
10Harrah's Casino Hotelswww.harrahs.com1.20%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com20.69%1
2Delta Air Lineswww.delta.com13.60%2
3United Airlineswww.united.com10.97%3
4American Airlineswww.aa.com9.98%4
5JetBlue Airwayswww.jetblue.com7.27%5
6US Airwayswww.usairways.com5.79%6
7AirTran Airwayswww.airtran.com4.27%7
8Spirit Airlineswww.spiritair.com3.50%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.08%9
10Allegiant Airwww.allegiantair.com3.06%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.60%2.53%97.47%1
2google maps2.18%2.81%97.19%2
3southwest airlines1.28%17.32%82.68%4
4maps0.91%1.30%98.70%5
5united airlines0.85%5.33%94.67%6
6mapquest driving directions0.69%1.00%99.00%3
7expedia0.68%24.08%75.92%7
8american airlines0.60%3.02%96.98%8
9travelocity0.59%28.66%71.34%10
10google earth0.52%0.45%99.55%-

NB: Data couresy of Experian Hitwise

 
 
Tnooz

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