Cost and value of hotel marketing [INFOGRAPHIC]
So what happened to commissions and bookings when hotels saw online as a significant distribution channel? Does exposure on social networks make any major difference?
These and other questions around using mobile in the hospitality sector are tackled in this infographic from the folk at Buuteeq, the US-based hotel marketing startup.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.