Industry first alert: Google teams up with Hilton brand DoubleTree for interactive YouTube channel
The hotel calls this new platform as DTour. Users can pick a location from the map and write a post/tip about that place, add photos and videos.
Also, the map displays all DoubleTree hotels (with the ability to book) across the globe, deals at various destinations (ability to book), tips/posts written by travelers, and recommendation guides sourced from travel experts at DoubleTree.
The YouTube channel also has a DoubleTree hotel search widget.
The idea is this:DTour platform inspires users to travel to various destinations, and when it comes to place of stay, DoubleTree tries to be the preferred choice.
DTour platform is integrated with all major social networks, so users will be able to share the content they create in DTour with various other social channels.
DoubleTree claims that DTour is the first custom-built YouTube brand channel in the hotel industry.
John Greenleaf, global head, DoubleTree by Hilton says,
“At DoubleTree by Hilton, we know that memorable trips can be made from the little things, like being greeted by one of our warm, signature chocolate chip cookies after a long day of travel. DTour provides the perfect vehicle to celebrate the little things that make a difference and inspires a whole new way to plan and share travels.
“As DoubleTree by Hilton plans to open 60 new properties in 17 countries this year, the launch of DTour comes at a perfect time to celebrate our tremendous global growth and position as one of the fastest-growing brands in the full-service, upscale hotel category.”
To bolster the launch of DTour, DoubleTree is conducting a year-long “DTour of a Lifetime” competition, a search for six people who will serve as DoubleTree by Hilton brand ambassadors, traveling around the world, experiencing DoubleTree by Hilton hospitality, meeting locals and curating their own travel tips and stories for DTour.
Stories captured during the journey will be shared on the DTour website via blog entries, photos, videos and social media posts.
To enter the competition, entrants need to share a clip describing a nearby landmark or cultural hotspot while on holiday or in their hometown.