Easy way for travel brands to go viral on YouTube – hire megastars Lionel Messi and Kobe Bryant
Messi is fast becoming considered one of the best football players of all time and Bryant is probably one of the most well known players globally on the US basketball scene.
So, with remarkable timing on the eve of Messi breaking another world record (most goals in a calendar year), Turkish Airlines unleashed its latest web ad, featuring the pair on an aircraft as they battle to get the attention of a star-struck kid.
Placed on YouTube on December 5, Kobe vs Messi: Legends on Board amassed an astonishing 28 million views within six days.
Here is the ad:
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about electronic band, Depeche Mode - in 2015.