EasyToBook sold to BCD Holdings leisure mega-group Travix
Terms of the sale were not disclosed, but EasyToBook has a turnover of around Euro 100 million a year and is expecting to double the figure in 2012.
The sale to Travix marks the end of seven years as an independent company since its formation in 2004. EasyToBook has 65 employees and offices in Switzerland, Netherlands and Israel. The last 12 months have seen it sell over one million room nights.
The deal gives the other Travix brands access to more than 100,000 hotels through the EasyToBook platform, as well as the opportunity to create package deals.
“This represents a major step forward for Travix, which has built a solid reputation in the online travel industry by offering discounted airfares with its brands in Europe, North America and Asia.
“With the acquisition of EasyToBook, each Travix brand will become a one-stop shopping destination for travelers seeking great deals in airfare, hotels and packages.”
BCD Holdings first unveiled the idea of creating a dedicated online leisure division with multiple brands in January this year.
The company carried out mergers with investments from ING Corporate Investments, Bluefield Investments and Beins Travel Group, which owned CheapTickets.
CheapTickets and Vliegwinkel operate in the Netherlands and Germany; Vayama does business in the US, Canada, the UK, Thailand, Hong Kong and Singapore; and BudgetAir has expanded from the Netherlands into Belgium, France and the UK.
The name Travix was finally unveiled in May.
NB: CheapTickets.nl and CheapTickets.de are not related to CheapTickets.com, which is owned by Orbitz Worldwide.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about electronic band, Depeche Mode - in 2015.