el al
3 years ago

El Al shows a sense of humor with Facebook campaign [VIDEO]

El Al Israel Airlines is running a Facebook campaign aimed at Americans and promoting a video in which comedians try various stunts to get into first class.

Starring unpaid comedians, the two-minute video is titled “Excuses El Al Passengers Use to Obtain Free Upgrades.”

Yesterday the video was posted on El Al’s Facebook page. Facebook users who “like” the airline’s page and watch the video will be entered into a contest where a prize is a vacation to Israel.

The video, which was created by the Brand New agency, is being promoted with display ads on Facebook that are targeted demographically.

The airline says that some funny excuses its flight attendants have heard and that didn’t make the cut for the video include:

  • I just got divorced and the guy I’m sitting next to looks like my ex.
  • Can you please upgrade my mother-in-law because she is driving me crazy?
  • I can breathe better in first class.
Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill is a New Jersey-based reporter for Tnooz. He is also a daily contributor of consumer news to LonelyPlanet.com.

He used to work for BBC Travel, BudgetTravel.com, and Kiplinger's, and used to live in London, New York City, and Washington, DC.

Follow him on Twitter, (@sean_oneill), or see his work portfolio.



Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

No one has commented yet. be the first!


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel