Who wins the marketing war between email versus social media? [INFOGRAPHIC]
For all the continued (and hyped?) commentary around social media being a major channel for travel brands to reach customers, do the old school disciplines still hold sway?
As data from the recent Black Friday sales push illustrates (less than 1% of traffic to ecommerce sites), social media may even be struggling a bit as a viable sales tool.
So how does email stack up against social media when put through its paces in a series of tests?
Hostpapa found out (and put into a handy infographic):
NB: Consumer marketing image via Shutterstock.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about electronic band, Depeche Mode - in 2015.