Expedia focuses on travel bloggers in new Find Yours ad campaign
The extended clips show the blogger(s) doing their thing: exploring new locations, finding tickets, checking mobile apps, being inspired and getting emotional in the destinations.
Of course, Expedia isn’t concentrating solely on bloggers – the Find Yours initiative is a broader effort to position Expedia as an “aspirational” travel brand helping consumers find their perfect trip, etc.
An official says:
“The Find Yours campaign strategy is based on the idea that travel is deeply personal – not a radical idea but something that hasn’t really appeared in most travel advertising and in particular not with OTAs.”
In another departure for Expedia, the main TV ad campaign, due for release in a few weeks, will feature only user generated content from travellers.
Here is the ad featuring Friesen:
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.