Extreme comments ignored and few focus on negative reviews says TripAdvisor [INFOGRAPHIC]
More than half of TripAdvisor users say they won’t book a hotel if it has no reviews according to research carried out for the company.
The PhoCusWright study reveals TripAdvisor users (87%) feel more confident in their decision when they read the reviews and 98% say they find them ‘accurate of the actual experience’.
Additional findings show 59% of users ignore extreme comments and only 5% say they focus on negative reviews.
Travellers also say an appropriate response from hotel management is more likely to make them book (57%), improves their overall impression (84%) and makes them feel the hotel cares (78%).
However, 64% say an aggressive response from the hotel makes them less likely to book.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.