Flat-Club targets US student community after recent European roll out
Flat-Club, a rental marketplace targeting students and alumni, has extended its service from Europe to the US starting with 30 universities.
The London-based startup, unveiled two years ago (Tlabs here), works by friends and members of clubs and organisations letting accommodation to each other, building on the hopefully already existing trust element.
The business is already working with more than 50 universities including Columbia, NYU, London Business School, INSEAD, and Cambridge and has more than 3,000 units on its books.
Flat-Club is running a campaign for its American launch called ‘US30′ after Interstate 30 and a competition for students and past-pupils to earn points for their university club by joining up, spreading news about the club and putting up a room or flat for rental.
One student will be selected for a marketing internship with Flat-Club with several prizes up for grabs including an opportunity to help promote the startup via social media channels.
Flat-Club secured undisclosed Series A funding in May ahead of launching several new markets in Europe and upgrading its user experience and technology platform.
Here’s some facts about the student and alumni short-term accommodation sector:
- it’s said to be worth $10bn annually
- there are more than 90 million nights booked for stays from between one night and six months
- Flat-Club says it’s average stay is four times longer than stays at traditional peer-to- peer websites
Linda Fox is deputy editor for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.