sydney site data
1190 days ago
 

Flight Centre closing on Expedia, Travelzoo back – Top Australia travel websites, July 23 2011

Expedia is just 1% ahead of rival Flight Centre as the gap between the top three agencies in Australia narrows this week.

Webjet still has a lead over Expedia of around 2.5%, but has lost some market share in the category as a whole. Meanwhile, Travelzoo has returned back to the top ten sites, replacing Travel.com.au to take ninth position.

sydney site data

Most popular travel websites in Australia for the week ending July 23 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au13.25%1
2Expedia Australiawww.expedia.com.au10.78%2
3Flight Centrewww.flightcentre.com.au9.62%3
4Lastminute.com.auwww.lastminute.com.au5.17%4
5Best Flightswww.bestflights.com.au3.03%5
6Jetabroadwww.jetabroad.com2.74%6
7ZUJI Australiawww.zuji.com2.47%7
8Airfares Flights Australiawww.airfaresflights.com.au2.21%8
9Travelzoo Australiawww.travelzoo.com/au1.86%-
10Orbitzwww.orbitz.com1.77%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.88%1
2TripAdvisorwww.tripadvisor.com5.10%2
3Booking.comwww.booking.com3.53%3
4Stayzwww.stayz.com.au2.73%4
5Totaltravel.comwww.totaltravel.com2.60%5
6TripAdvisor - Australiawww.tripadvisor.com.au2.11%6
7Hotels.comwww.hotels.com1.57%7
8HotelClubwww.hotelclub.com1.55%8
9ninemsn Traveltravel.ninemsn.com.au1.21%-
10Agoda Australiawww.agoda.com.au1.16%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au25.37%1
2Jetstarwww.jetstar.com20.00%2
3Virgin Australiawww.virginaustralia.com18.58%3
4AirAsiawww.airasia.com4.99%4
5Emirateswww.emirates.com3.33%5
6Tiger Airwayswww.tigerairways.com2.26%6
7Singapore Airlineswww.singaporeair.com2.06%8
8Malaysia Airlineswww.malaysiaairlines.com1.62%9
9Air New Zealand - Australiawww.airnz.com.au1.41%7
10Air New Zealandwww.airnz.co.nz1.40%10

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.64%0.00%100.00%1
2jetstar1.40%1.20%98.80%2
3qantas0.90%15.40%84.60%3
4webjet0.82%0.13%99.87%4
5virgin blue0.70%46.70%53.30%5
6maps0.62%0.12%99.88%6
7flight centre0.57%59.08%40.92%8
8wotif0.54%0.07%99.93%7
9metlink0.44%0.08%99.92%9
10whereis0.33%0.00%100.00%-

NB: Data courtesy of Experian Hitwise

 
 
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  1. Ian

    With all due respect, how on earth does http://www.airfaresflights.com.au get in to the top 10 agency websites in Australia? Their website is absolutely awful and when I went there my phone rang and it was the 90′s asking for their HTML back.

     
 
 

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