Four Seasons takes a new tack with Pinterest
The luxury hotel brand is claiming a first with Pin.Pack.Go which enables users to receive and share travel recommendations.
Four Seasons is looking to engage with its potential guests early on in their trip planning by providing them with advice and recommendations on where to go and what to see.
Users create a Pin.Pack.Go board for their destination as well as leaving a comment on the Four Seasons Pin.Pack.Go pin so that the hotel can respond.
The hotel then follows the user on Pinterest and can pin ideas and suggestions on their board.
Four Seasons claims to have been the first luxury hotel company with a global presence on Pinterest and has generally not been shy in coming forward on digital marketing in recent years.
The brand established channels just for its weddings’ service in May 2012 on Twitter, Pinterest and Facebook.
It also unveiled an $18m investment in its website in January 2012 along with research showing almost three-quarters of luxury travellers are active Facebook users and more than a third are active on Twitter.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.