Goodbye Metrotwin, BA social network axed in favour of Facebook
A BA spokesperson said the airline now plans to focus on developing:
“its popular Facebook, Twitter and YouTube channels”
The Metrotwin platform linked London and New York and enabled travellers to create profiles, make recommendations and submit reviews.
A similar service for Mumbai, launched in September 2009, will also close at the end of the month.
Vtravelled was unveiled in June 2009.
Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.