Google travel posters will need little editing post-ITA Software deal
Google is pushing its Chrome browser in a major way in the UK at the moment, with a high-profile poster campaign on the rail and London Underground network.
But if the US Department of Justice does eventually give the search giant the thumbs-up to complete its acquisition of ITA Software, marketers will already have some nice creative to use which might make a suitable a message for a new, sparkling Google Travel…
NB: One of our Nodes tell us the posters are also appearing elsewhere around Europe.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about electronic band, Depeche Mode - in 2015.