Groupon handpicks SideTour for tours and activities play
The acquisition comes hot on the heels of Groupon’s purchase of same-day hotel service Blink last week.
SideTour, founded in New York in July 2011, aims to offer unique tours and experiences by hooking customers up with local experts.
In a statement GrouponLive general manager Greg Rudin says:
“the acquisition furthers its vision as the go-to place for consumers to find just about anything, anywhere, anytime.”
SideTour will continue to operate as a separate business with Groupon distributing its events to an audience of 43 million active customers via email, web and mobile.
The statement goes on to say that SideTour, which operates in four US cities, currently offers more than 500 public and private events with more than 400 hosts using the platform.
SideTour was part of TechStars NYC accelerator program and has raised capital from Foundry Group and RRE Ventures.
Where next as Groupon begins to make good on its promise to get deeper into travel?
Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.