gtrot
1283 days ago
 

Gtrot grabs funding, comes out of beta

Landmark day for Gtrot with it launching officially to the wider world and unveiling a funding round from Lightbank.

gtrot

The company [TLabs Showcase - Gtrot] is the brainchild of a group of Harvard and New York University graduates and works by allowing users to share travel plans, experiences and advice with friends on other social networks.

Initial seed capital via the Harvard i3 compeition was used to get the company off the ground, as well as additional funding through friends and family.

The new investment round from Lightbank is undisclosed but believed to be in the region of $1 million.

Gtrot originally launched (in true Facebook fashion) to four Ivy League campuses in 2010 to coincide with the spring break holiday and has since been expanded to all Facebook users.

Part of coming out of beta coincides with the launch of a new service called Gtrot Deals, a messaging system that contains local deals and offers for the user’s upcoming destination.

 
 
Kevin May

About the Writer :: Kevin May

Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.

He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.

 

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  1. Joe Preston

    I agree. Trying to create yet another consumer social travel planner, would require copious amounts of marketing dollars to force feed the critical mass. There are a few existing social graphs, with close to critical mass, that have gone unused to date. Many travel brands already have these communities right under their noses, spent copious amounts to already market to them, and haven’t really thought about how these new social travel planners can be leveraged within their own website.

     
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  4. Bruce Rosard

    Didn’t Vacation Relation just pivot away from a similar model? I think a challenge with these type of “trip search facilitators” is that the social graph is too limiting. There has to be something between Trip Advisor and these start-ups that can generate critical mass, for example, using semantic search to tie together a trip request with others who have similar profiles via the social graph.

     
 
 

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