Hipmunk tries to take agony out of mobile flight search
Given that the Hipmunk experience is based on a highly visual and, well, wide format it was always going to be interesting to see how it would migrate to a mobile app.
Released into the Apple appstore today, Hipmunk has produced an iPhone app covering four of the main functions of its existing flight search service.
After entering the usual From and To fields, plus dates and destination, fare type, dates and number of passengers travelling, the app sends users to a remodelled version of its results screen.
Fares are displayed in the existing block format, but users scroll by either using arrow buttons or moving the screen by hand.
The user can also toggle between the “Agony” results or by cost, length of journey or duration. Once a block is selected the user is sent to another screen for confirmation before a redirect flies off to the supplier’s mobile site.
Kevin May is editor and a co-founder of Tnooz. He was previously editor of UK-based magazine Travolution for nearly four years and web editor of Media Week UK from 2003 to 2005.
He has also worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology and a postgraduate diploma in magazine journalism.